Tourism Authority of Thailand Launches “Amazing Secondary Cities, Must Visit, Must Love” Campaign to Promote Lesser-Known Destinations

The Tourism Authority of Thailand (TAT) has launched a new campaign aimed at promoting lesser-known destinations in the country. Titled “Amazing Secondary Cities, Must Visit, Must Love,” the campaign seeks to showcase local traditions and cultural heritage through storytelling to provide captivating travel experiences that highlight the identity and unique characteristics of each area.

The TAT’s ultimate goal is to diversify tourism activities and spread the benefits of an estimated 2.38 trillion baht in tourism revenue this year. By emphasizing the concept of exploring secondary cities and towns, the campaign offers a new and interesting dimension for tourists, stressing diverse travel experiences that are distinct from one another. These experiences include natural beauty, cultural heritage, and fascinating attractions that the 55 destinations have to offer.

According to TAT Governor Yuthasak Supasorn, the campaign will help distribute income from tourism activities that normally circulate in major cities and resorts to the 55 secondary destinations nationwide, thereby helping to restore a tourism industry that has been devastated by the Covid-19 pandemic. The initiative aims to encourage more tourists to explore lesser-known destinations, which will not only provide a unique and diverse travel experience but also help support the recovery of the tourism industry.

Moreover, the TAT is collaborating with travel media to offer itineraries that encourage Thai tourists in major cities to explore secondary cities throughout 2023. This campaign will not only promote lesser-known destinations but also offer a unique and diverse travel experience for tourists while supporting the recovery of the tourism industry.

Overall, the “Amazing Secondary Cities, Must Visit, Must Love” campaign is a timely and much-needed initiative that aims to diversify Thailand’s tourism sector while supporting the recovery of the industry that has been hit hard by the pandemic. Through this campaign, tourists will have the opportunity to explore lesser-known destinations and experience the unique cultural heritage and traditions of each area, contributing to a more sustainable and equitable tourism industry in Thailand.